Statement of ServiceA stylish uppercut
A training company is punching above its weight when it comes to attracting unlikely candidates into hairdressing. BL Hairdressing Training has teamed up with the Middlesbrough Amateur Boxing Club as it seeks to demonstrate salon career opportunities to a young, male audience.
Gail Dalton, regional manager, BL Hairdressing Training said: "Our aim is for at least 10 per cent of our learners to be male. We currently stand at eight per cent so we decided we needed to get out there and engage with young men. We've supported a number of community events and a football team but the boxing club is perhaps the most novel."
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January 9, 2008
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