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Equality North East

Is business culture the biggest barrier to achieving gender parity?

International Women’s Day, which takes place on 8 March each year, provides an opportunity for people to remember the strides that have been made in relation to gender equality, but it also gives us the chance to take a timely step back and remember that there's still a long way to go.

While the business world continues to grapple with the notion of gender equality, the marcomms industry, in some respects at least, appears to be leading the way. The latest Institute of Practitioners in Advertising's (IPA) Diversity Study, for example, stated that the advertising industry had an ‘almost perfect’ gender diversity split. In creative agencies, women occupy 49% of roles and men 51%. However, when you look closely, this isn’t quite as good as it seems because, at c-suite level, this dropped to just 31%.

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May 12, 2017

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