Confusion around flexible working will persist until HR works out a clear ROI for it
Why are so many of the companies that offer flexible working in some form or another so desperate to call this policy anything but that?
"We prefer the phrase 'agile working'. It symbolises us giving our staff virtual collaboration skills," asserts Jacobina Plummer, who is global change and communications manager, Unilever.
"Staff are 'location-independents', says Rob Keenan, head of UK portfolio management at electronics multi-national, Siemens.
"We decided our anytime, anywhere offering is better described as 'smarter working' rather than 'flexible working'," adds Norma Pearce, HR director, Plantronics.
July 26, 2012